PROFILE OF A SUCCESSFUL MALAYSIAN ENTREPRENEUR

Name of entrepreneur : Ms Helen Elizabeth Read

Age                               : 55

Company                      : Ms.Read & DELIcious Cafe

Based on the article, entrepreneurship is said to be the symbol of business tenacity and achievement. Entrepreneurs are the pioneers of today’s new business venture successes. Their keen sense of recognizing opportunity, their passion and drive for creativity and innovation, and their capacity for excellence and achievement have become the standard by which free enterprise is now measured.

Ms Helen Elizabeth Read, Founder and Managing Director of MS READ related her success story as an entrepreneur as well as her personal struggles and achievements. We had a first-hand glimpse into a real success story and lessons which we can learn from our own successful Malaysian entrepreneur.

Entrepreneurship is the process by which individuals pursue opportunities without regards to resources they currently control. The essence of entrepreneurial behavior is identifying opportunities and putting useful ideas into practice. This standard has spread to almost all countries throughout the world, and Malaysia is no exception.

An entrepreneur assembles and then integrates all the resources needed-the money, the people, the business model, the strategy and the risk-bearing ability to transform the invention into a viable business. The tasks called for by this behavior can be accomplished by either an individual or a group and typically requires creativity, drive and a willingness to take risks.

In my opinion, this article is encouraging women to become an entrepreneur. There are some of the characteristics of successful entrepreneurs which are be passion for the business. For example, Ms Helen Elizabeth Read is a successful women entrepreneur in Malaysia. She believes that she can be success like male entrepreneurs as long as she has great potential to contribute in the economic growth of Malaysia. Besides that, she also focuses in product and customer. Women entrepreneur continue to involve in their business venture and breaking out the mindset that women can only good in selective profession. From the article, I believe that tenacity despite failure can overcome difficulties of a person in order to achieve his/her goal.