Wedding
planning is probably one of the biggest events of any woman’s life and whether
it will be a big or intimate event. These future brides would want to get it
done for their dream to become a beautiful bride. There are online wedding
directory services catering to everything for the big day. iKahwin.my is one of
the online portal that provide wedding planner for the customers. It created
and managed by a group of entrepreneurs in their early 20s which are Azmierul
Che Mat, Charmaine Nash, Azrul Rahim and Fakhruzzaman Jusoh.
It
is an easy-to-navigate “trading ground”
website for various vendors to showcase their services. “iKahwin caters mostly
to Generation Y as they are the predominant age group who are thinking about
tying the knot this year and in the next five years. It is a growing industry
and business in Malaysia. It has 80% rate of returning visitor.
There
are about 15,000 visits per month and 70,000 page views. iKahwin.my started as
an online service tool since most people, especially those in their 20s to 40s,
are using the Internet as a source of information and research. In fact, 72% of
iKhawin users are 23 to 28 years old. Wedding industry is still quite
traditional in the way that they advertise through print media and are used to
being involved with tangible forms of exposure.
In
my opinion, it is an interesting business for young entrepreneur to start their
own business through website as their media to promote product and service.
Nowadays, Malaysian entrepreneurs are more confident in success compared to
before with the help of government of agency such as Multimedia Development
Corp for the financial, technical and training assistance. For example,
iKahwin.my is a successful online wedding planner for young entrepreneur to
realize the selling strategies and platform of their business. They will be
able to attract customers through internet rather than selling their services
door to door that made them appear irritating and desperate sales people. In
addition, Global Entrepreneur Monitor Global Report will be able to assist
entrepreneurs in develop their business.
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