Steve Jobs had led one of the most
interesting, successful yet challenging lives as an entrepreneur. Steve Jobs is
a maverick entrepreneur from
being he fired from his own company which he founded. Then he returns back to
the helm and revolutionize the digital products and services industry.
In ‘The Innovation Secrets of Steve Jobs’, there are the four
core principles of Jobs’ core business philosophy and how others can adapt it. Firstly, do what
you love. Following your
passion might sound like a soft skill, but Steve Jobs has said it's responsible
for much of his success. Jobs was once asked point-blank what advice he would
give a young entrepreneur looking for career advice. Secondly, put a
dent in the universe. In
1976, when Jobs and Steve Wozniak co-founded Apple, Jobs' vision was to put a
computer in the hands of everyday people. He
knew immediately that the technology would make computers appealing to
"everyday people.
Thirdly, kick
start your brain. Creativity
leads to innovative ideas. For Steve Jobs, creativity is connecting things,
Jobs believes that a broad set of experiences expands our understanding of the
human experience. Fourthly, sell dreams, not products. To
Steve Jobs, people who buy Apple products are not "consumers." They
are people with hopes, dreams and ambitions. He builds products to help people achieve
their dreams.
From my
point of view, Steve Jobs enhance the support of both the consumer
market by presenting nicely designed innovative products. He is creating new
platforms that have allowed people and households to be a part of the vast
Apple products eco-system. For example, he has invented iPod Nano, iPhone 4, iPad
and so on. It is a simple innovation which can create deeper, emotional and
connection to the customers. The creativity and innovation of Steve Jobs create
more potential entrepreneur as the technology of the product keep increasing.
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